Section 01 of 07
Business Basics
Let's start with the foundation. Tell us about your business so we can tailor everything to your reality.
Please enter your brand name.
Leave blank if you don't have one yet.
Select all that apply.
FMCG / Consumer Goods
Food & Beverage
Home Appliances
Electronics
Health & Beauty
Retail / Distribution
Hospitality / Tourism
Finance / Insurance
Fashion / Lifestyle
Other
Please select at least one industry.
Select all islands where your brand operates or plans to operate.
Curaçao
Aruba
Bonaire
Sint Maarten
Saba
Please select at least one market.
Section 02 of 07
Brand Personality
How does your brand speak, feel, and show up? These choices shape every design and copy decision we make.
Select all that feel true.
A seasoned expert who leads with confidence
A bold challenger who disrupts the status quo
A trusted partner who listens and advises
An innovative creator who pushes boundaries
A community builder who brings people together
Select all that apply.
Professional & Authoritative
Warm & Approachable
Bold & Direct
Playful & Creative
Minimal & Clean
Conversational & Human
Premium & Exclusive
Pick up to 5.
Trustworthy
Innovative
Ambitious
Grounded
Vibrant
Sharp
Caring
Efficient
Creative
Authentic
Helps us understand your aesthetic direction — name up to 3 and say why briefly.
Section 03 of 07
Visual Identity
Colors, shapes, and style cues that tell us how your brand should look on shelf, screen, and everywhere else.
Yes
No
HEX codes preferred, or describe them.
Dark & sophisticated
Light & clean
Bold & high-contrast
Earth tones & natural
Bright & energetic
Monochrome & minimal
Clean & geometric
Organic & textured
Luxury & editorial
Flat & modern
Illustrative & handcrafted
Data-forward & technical
Serif (classic, editorial)
Sans-serif (modern, clean)
Condensed / impact
Script / handwritten
Mixed / contrast pairing
Section 04 of 07
Your Audience
Who are you speaking to? Understanding your audience shapes everything from language to layout.
Select all that apply.
B2B — Retailers & distributors
B2B — Brand managers & marketing teams
B2B — Small business owners
B2C — General consumers
B2C — Young professionals (25–40)
B2C — Families
B2C — Luxury buyers
Mixed B2B & B2C
Price & value
Quality & reliability
Innovation & technology
Brand reputation & trust
Sustainability & ethics
Speed & convenience
Community & culture
Section 05 of 07
Platforms & Presence
Where does your brand live? This shapes how we format assets and write copy.
Instagram
LinkedIn
Facebook
TikTok
YouTube
WhatsApp Business
X / Twitter
Pinterest
Snapchat
Yes
No
Yes
No
Yes
No
Yes
No
List any that are already active.
Section 06 of 07
Content Direction
What kind of content do you create — or want to create? This tells us what to plan and produce.
Select all that apply.
Social media posts
Stories & reels (short video)
Long-form video (YouTube etc.)
Blog / editorial articles
Email newsletters
Brand presentations / decks
Trade marketing materials (POS, shelf)
Product photography
Infographics & reports
Podcast / audio
Choose one.
Daily
3–5× per week
1–2× per week
Bi-weekly
Monthly or campaign-based
English
Dutch
Papiamentu
Spanish
Multilingual (mix)
Choose one.
In-house team
External agency / freelancer
Founder / owner does it all
No one — starting from scratch
1 = very inconsistent  ·  5 = very consistent
1
2
3
4
5
InconsistentConsistent
Section 07 of 07
Goals & Final Notes
Last stretch. Tell us what success looks like — and anything else we should know before we start.
Choose one.
Build a brand from scratch
Refresh / rebrand an existing identity
Create brand consistency across all materials
Launch a new product or service line
Enter a new market or territory
Improve brand recognition and recall
Choose one.
ASAP — within 2 weeks
Within 1 month
Within 3 months
Flexible — quality over speed
Under $1,000
$1,000 – $3,000
$3,000 – $7,500
$7,500 – $15,000
$15,000+
Prefer not to say
Competitors, existing assets, sensitivities, internal stakeholders — anything that helps us hit the ground running.
Please enter your name.
Please enter a valid email address.
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Questionnaire Received

Thank you for completing the Koralē Brand Kit Questionnaire.
Our team will review your answers and be in touch within 1–2 business days.